Isn’t it true that within 48 hours of the perfect hair day you can wake up looking like Bomba the Jungle Boy and there isn’t a thing you can do about it?
I had my hair styled two weeks ago by a “master stylist”, first chair, the mentor of “junior stylists” at a very lovely full service day spa. You know the place, lush wallpaper, marble floors, mood lighting, music, aroma, and lovely people moving back and forth at your beck and call. Would you like coffee, tea, cappuccino, fresh baked mini muffin?
Why? My hair got long, and wide, and red…and it seemed the very smart thing to do at the time. Go to the master so that he could create a style to match my features, my lifestyle, and my personality. Wow every one with your new transforming makeover!
Seventy dollars, a sales pitch for new product and a smile and wink later I was thrilled. My hair looked great…for exactly…two weeks. So today I woke up looking like Bomba the Jungle Boy and I had a fit. The text to my best friend went something like this:
Ok 70$ later my hair sucks, can’t wait 6 weeks to fix it so ur in charge of my next f’n haircut.
Thank God she does not take these challenges lightly. Not three hours later she called (from Memphis where she was stuck in the airport trying to get home) to talk me off the ledge and let me know she’s got me covered. I, of course, finished my ranting and raving with, “its like built in obsolescence of the hair”.
Which got me thinking? …I know you’re shocked by that.
· Built-in obsolescence: a product becoming obsolete and/or non-functional after a certain period, also planned obsolescence.
· Planned obsolescence has potential benefits for a producer because the product fails and the consumer is under pressure to purchase again.
· Purpose of planned obsolescence is to hide the real cost per use from the consumer, and charge a higher price than they would otherwise be willing to pay.
· Planned obsolescence stimulates demand by encouraging purchasers to buy again sooner if they still want a functioning product.
· There is, however, the potential backlash of consumers who learn that the manufacturer invested money to make the product obsolete faster; such consumers might turn to a producer (if any exists) that offers a more durable alternative.
God Bless Wikipedia…
I am that backlasher consumer. My hair is thick and wavy, it stays where you put it with very little “product”. I now color it myself saving 120.00 and it holds that color a relatively long time. What I need is a barber!
I love my best friend who has found a barber (former master stylist, savior of backlasher consumers) who will cut my hair for 17.00 plus tip. She will supervise the style and make it perfectly clear to this man that I do not use a lot of “product”; I rarely use a dryer, and don’t like to shampoo the shit out of my hair every day. She will set up the appointments for every six weeks and we will meet at her house for cappuccino and make it a girls (her mom included) outing. I’ve been saved…this consumer will win. Back to the Jungle Bomba…